Monitoring the Media and Media Analysis

The influence of the media in the modern world is immense because they represent the basic source of information for the majority of the public. Organizations understand its value, so the accurate and consistent monitoring of media reporting is crucial for quality performance, planning, and evaluation of the effects of PR activities.

We acquire even more exact data by making analyses of media reporting, which besides counting journalist’s contributions includes numerous other parameters and exact content analysis, and represents all-purpose PR tools.

Futura PR offers its clients exact and responsive monitoring of extensive lists of all types of Slovene, south-eastern Europe, and other countries’ important media. All media clips are accessible to the client in a web archive, which offers a wide variety of opportunities for examining and saving published documents.

To enter into the web archive of media clippings, WebKliping, enter your user name and password on the home page of Futura PR. If you don’t have this data, write to our agency at agency@futurapr.si.